THE BEATING HEART OF EAST LONDON

Where a day always leads to more. A vibrant new neighbourhood, built for modern life and buzzing with energy. Open green spaces and world-class Olympic sports facilities; tree-lined boulevards and squares that house cafés, bars, and restaurants; fashion, art and festivals.

All of this on your doorstep together with the newest neighbours; V&A East, Smithsonian Institution, Sadler’s Wells, BBC Music and campuses for the London College of Fashion and University College London East soon to be added to the list. We connect professional and personal wellbeing like nowhere else in the city.

Unique - yet unmistakably London