The Stratford hotel in East London


The 42 storey building itself is the brain-child of Harry Handelsman and the Manhattan Loft Corporation. The brief to architects Skidmore, Owings & Merrill? “Build me the most exciting tower ever built.” And it doesn’t disappoint.


Only five minutes from International Quarter London, the hotel’s near Victoria Park, Queen Elizabeth Olympic Park and Westfield, Stratford. The concept is based on New York’s legendary long-stay hotels. Places of old-world opulence that became a home from home for the great and the good. 

The Stratford has 145 hotel rooms. Sizes range from the comfortable standard room to the Manhattan Studio. Interiors of each and every room have been designed by Space Copenhagen, the well-known design studio. In the communal spaces you can expect high atriums, glass structures and spectacular views of the city. There’s a 24 hour gym, a sky garden, mezzanine lounge and all-day brasserie. Furnishings are a fusion of Scandinavian palettes and shapes with vintage materials. Natural materials are littered throughout, standing out against a palette of soft grey and pastel tones. 


The building will also have its own fine dining restaurant. Allegra will be headed up by former Chiltern Firehouse head chef Patrick Powell. The menu is described as modern European and will feature an eight course tasting menu so you can sample the enticing range. Vegetables, herbs and produce used in the kitchen are grown in a socially responsible way, just 40 minutes outside London. Consideration has been given to everything. 

The restaurant and hotel are set to open in July 2019. To book your room, find out more and explore, visit The Stratford’s website.