“The whole centre of gravity of London is moving East.”
Lance Forman, Owner of H. Forman & Son
The legacy of the London 2012 Olympics kickstarted a transformation in Stratford. With 24,000 new homes by 2031, three universities, office space for some 25,000 workers at IQL and world-class attractions for tourists, it’s London’s new, vibrant community.
Stratford is set to welcome BBC Music, UAL's London College of Fashion and Sadler’s Wells. It’s already home to Queen Elizabeth Olympic Park, London Stadium, Copper Box Arena and the local community, which creates a diverse and vibrant neighbourhood.
And IQL is at the heart of it.
A new retail mix
Stratford is popular. It's fresh. And as communities have diversified, more and more brands have embraced the east. IQL retail will include convenience outlets and high-street stores. Eateries will cater from dawn until dusk, for casual and elegant diners. Everything workers, visitors and residents could need - right on their doorstep.
Connected to all
IQL's retail corridor links Westfield, East Bank, London Stadium, Queen Elizabeth Olympic Park and residential developments within IQL itself. We're creating a rich tapestry of curated retail and lifestyle experiences to appeal to all, by weaving together independent retailers with established brands.