'Buon Appetito' Stratford: Signorelli Bakery opens at IQL

 

28 January 2019

Local mouths were watering today as Signorelli, the Italian artisan bakery and pasticceria, opened its third outlet at International Quarter London (IQL) in Stratford. Signorelli is renowned in East London for its handmade bread, pastries and cakes, ensuring tasty treats for those living and working in the area.

The bakery will be open daily from 7.30am to 8pm on weekdays and 9am to 5pm at weekends, and is located within Endeavour Square, the lively new public space at the heart of IQL. Signorelli's expert bakers will hold regular cake decorating classes, aimed at families, to complement the bread making classes held at their bakery in East Village, Stratford. Places can be booked by emailing: [email protected]

Signorelli joins recently opened Japanese ramen restaurant Tonkotsu, and Pret a Manger at IQL. Italian restaurant Figo, a new venture from the team behind Bella Vita in Hackney's Broadway Market, will also be coming soon.

IQL is Stratford's newest mixed-use neighbourhood, adjacent to Queen Elizabeth Olympic Park, and this array of new eateries is helping to cement its position as one of the capital's most exciting destinations. IQL is being developed by joint venture partners Lendlease and LCR, who are committed to bringing local talent to the developing E20 region. The aim is to combine popular East London independent operators with best-in-class national brands, providing a wide variety of choice for residents, visitors and tenants.

Alberto Rosmini, Head Baker and Owner of Signorelli, said: "We joined the Stratford adventure three years ago and our business has since gone from strength to strength with support from Lendlease and LCR. We are keen to continue our growth within this fast-developing area and are privileged to bring our 'made-in-E20' artisan products to IQL."

Tony Manconi, Founder of Figo, added: "IQL provides a unique and lively local landscape in the heart of East London, making it the perfect location for us to launch our new concept where we can successfully grow our customer base and reach. Lendlease and LCR have supported our journey, and we're pleased to announce we'll be part of this new and inclusive dining and leisure space."

Alberto Rosmini, Head Baker and Owner of Signorelli, said: "We joined the Stratford adventure three years ago and our business has since gone from strength to strength with support from the landlords Lendlease and LCR. We are keen to continue our growth within this fast developing area, and are privileged to bring our 'made-in-E20' artisan products to tenants such as TfL, FCA and Unicef."

Guy Thomas, Head of Retail at Lendlease, commented: "As IQL continues to grow, we are constantly shaping its retail offer to meet the needs of our residents, commercial tenants and the wider local community. The addition of popular local operators such as Signorelli and Figo offering artisanal produce, alongside national brands, showcase Lendlease's long-term commitment to creating diverse destinations that establish a sense of community and place."

David Joy, Chief Executive of LCR, said: "The arrival of Figo and Signorelli will provide an exciting boost for IQL's food and beverage offer. Those who live, work and shop in Stratford will be able to sample the diverse and flavoursome food offering, which is reflective of East London's quirky character."

Endeavour Square sits at the gateway to Queen Elizabeth Olympic Park and is also where IQL's new pavilion will be sited. This will house two restaurants, a café, the Queen Elizabeth Olympic Park visitors' centre, and an accessible roof terrace within its striking multi-story design.

The announcement of the new eateries is just the latest sign of gathering momentum at IQL. There are now around 6,300 employees based at IQL, from Transport for London, the Financial Conduct Authority and Unicef UK. Later this year, Cancer Research UK will re-locate its HQ, closely followed by the British Council in early 2020, bringing thousands more people, which will further boost footfall for retailers, in addition to the 2.6 million people that visit the neighbouring London Stadium each year.