A rich cultural hub is taking shape around International Quarter London. Charged with creative thinking, it will be the new home of recognised institutions including V&A East and Sadler’s Wells Theatre as part of London’s largest cultural and educational district to be created in 100 years. Inspiration fuels creativity and creativity is key to the future. Forward-thinking brands and organisations have already recognised the area as a new creative hub, providing the opportunity to bring culture and new ideas to the workplace.

Inspiring the workplace

Engaging with the creativity and heritage of East London, V&A East will weave together galleries with space for exhibitions, research, entertainment and play, and it will house the first dedicated museum space in the UK to document the full breadth of digital design. The Sadler’s Wells’ venue will include a new 500-seat theatre, a Choreographic School, a Hip Hop Academy and flexible spaces for the research, development and production of dance work.


Bursting with creativity

The new cultural landmarks will be welcomed into Stratford’s existing creative landscape that includes The Theatre Royal Stratford East and Stratford Circus. Also just a short walk away is Hackney Wick, bursting with diverse and vibrant creative spaces including institutions such as The Yard Theatre, The White Building and Studio Wayne McGregor.


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